Email marketing is vital to small business
“….Compared to young and green marketing tools, email marketing has stood the test of time when it comes to generating leads, building customer relationships and increasing conversions. Also, you can reach a wider audience at a fraction of the cost compared to the former.” ...read full article
Which Smartphone Assistant Is Best?
Which virtual smartphone assistant is best? I just read this on PC Magazine’s eNewsletter:
“Talking to your smartphone has become part of the culture. No, I’m not talking about talking to someone on your smartphone—I’m talking about talking to the phone itself. It started with Siri, which was soon followed by Google Now.Cortana is about to join the party, the new digital assistant unveiled in the beta of Microsoft’s Windows Phone 8.1 operating system in early April. Like Siri (but unlike Android’s Google Now feature) Cortana has a “personality.” You can get Cortana (as part of Windows Phone 8.1) now if you sign up as a Windows Phone developer. The final version of Windows Phone 8.1 is scheduled to launch on June 24.”
…Read the full article
Kim Komando’s email newsletter shared some good advice about a way to stop or at least minimize the targeted advertising that seems to follow you from site to site.
“Targeted advertising across different websites is possible because of ad networks that work together. These are groups of companies that share your information with each other, so they record what sites you’re visiting and what products you’re researching. The tracking is done with a “cookie,” or a small data file the ad network puts in your browser.
The ad networks compile your online activities over months or years to fill a database of your likes and dislikes, which could be a privacy concern. However, out of the dozens of ad networks around, only one includes Facebook, which raises more concerns.
Fortunately, there’s one good thing about ad networks. Instead of visiting every company in the network and telling them you don’t want to be tracked, you can just opt out of the ad network, and it applies to every company in that network. Facebook and 176 other major companies are part of the Digital Advertising Alliance. You can use a tool on the DAA’s website to opt out of “online behavioral advertising.” The tool will scan your computer to see what companies are already customizing ads to target you. It can also tell if you’ve opted out of any online tracking for those companies in the past.”
Here’s the link to use the DAA’s tool to scan your PC, so you can then opt out. http://www.aboutads.info/choices/
I just did it and found 103 advertisers tracking me that I opted out of.
We all need to monitor what’s being said about ourselves or our business regularly. I thought this roundup of sources by Elegant Themes was a great resource:
Read this blog for a great overview of online reputation management resources.