The mission of E-Smartz is to provide affordable, effective e-marketing to small businesses and non-profits, using the most proven online channels. E-Smartz helps clients by working with them to design a Social Media Marketing (SMM) plan to reach their target demographic that suits their budget and time.
Social platforms may ebb in and out of popularity – – remember MySpace? However, most people will not abandon their email. lt remains an avenue where you can stay top-of-mind with your customers by providing valuable content and building trust.
Yes, you should still cultivate your business Facebook and Twitter following, but many people are not on Facebook or Twitter. Email is a channel that most everyone checks daily. It’s also where you have more latitude to express your true essence and values. And an effective email will drive traffic to your website, where you can fully showcase your business offerings. We can use a free email platform such as MailChimp to start you on your way.
My specialty is creating affordable yet appealing, effective websites, based on the award-winning WordPress platform. Your website and email marketing are the two most important, in many experts’ opinions. If your website needs an update, and you want to capture the growing mobile market, WordPress offers websites that automatically adapt to different devices (tablets, smartphones, laptops, desktops) without a separate mobile site or app. (I offer a generous discount for non-profits and micro businesses.)